Its a Dogs Life,

Hey everybody, Bob Root here. Today’s episode is a little longer and is about something deeply personal to me: our dogs.

Ever since I was born, there has been a dog in my life. I honestly can’t remember a time when there wasn’t a wet nose, a wagging tail, or a pair of eyes watching to see what I’d do next. I have a deep caring for dogs and cats, and really, a soft spot for all animals, big and small. If it trusts me, I feel responsible for it. So as we developed Keys® products, it was a no brainer that we always asked, “Will this help dogs too? Can this make their lives better as well?”

One defining moment for me was Hurricane Katrina. The search and rescue dogs that went into that devastation gave everything they had. They crawled through wreckage, worked in filthy water, breathed in who knows what. When they came back, their skin was wrecked—raw, irritated, suffering. Out of that heartbreak we created RediCare, an Ayurvedic spray therapy built on Neem and Karanja oils. It gently covers large, damaged areas, calms inflammation, helps rashes, bites, burns, and scrapes, and even repels hundreds of insects. That was the beginning of what became the KODA dog line. It started with a promise: if they serve us, we will take care of them.

From there, we asked a simple question: how can we care for every part of a dog’s life, from nose to tail, inside and out?

For bathing, OmniClean is our therapeutic shampoo. It doesn’t just wash; it deposits healing oils that calm hot spots and help troubled skin long after the bath is over. It’s there for the dog who can’t stop chewing on itchy patches. ProShine is our everyday shampoo-conditioner, based on an old Welsh recipe. It rinses out fast—so you spend less time wrestling in the tub—and leaves a brilliant shine without silicone, while helping reduce itching and keeping the coat fresh. For quick cleanups, SpotClean is a waterless foam for paws and faces. Muddy walk, slobbery muzzle, peanut butter beard—wipe on, wipe off, no rinse, no drama, and no stress for your dog.

Then there’s what lives under the fur. OmniCare is a healing spray for hot spots, minor wounds, and itchy, irritated areas. One bottle you reach for when you see that frantic scratching start. OmniShield is our insect repellent therapy that also soothes bites and helps keep yeast and fungus in check, without harsh chemicals or DEET. It’s for the dog that comes in from the yard and immediately starts gnawing at a bite you never saw happen.

Inside the body matters just as much. ProBiome Liquid is a canine-focused probiotic to support digestion, healthy stool, and recovery after antibiotics. A healthy gut can mean a calmer tummy, better energy, and less discomfort. OmegaLife is our vegan “fish oil without the fish” for coat, skin, and vitality, without the odor, Vitamin A concerns, or mercury worries. LifeTrace delivers essential trace minerals modern diets often lack, supporting energy, coat health, electrolyte balance, and overall resilience, with just a few drops in the water bowl. ProFlexoil brings vegan glucosamine for joints, helping stiffness, mobility, and the aging dog who hesitates before climbing the stairs. ProCalm gently settles anxious dogs with non-sedating calm support—for the ones who shake in storms, panic with fireworks, or pace the house when life feels too loud.
For targeted skin care, MetaCare lotion, AvoJel botanical jelly, and Zinc Jel ointment give you tools for dry, cracked areas, hot spots, rashes, and minor wounds—each designed to protect and help skin repair itself. Paw pads, nose leather, sore spots under a harness, little wounds that need a safe barrier—there’s something that can help without resorting to harsh, chemical-heavy options.

There have been ups and downs over the years. In tough economic times, our pets often take a back seat. It breaks my heart to see them itch, scratch, limp, or quietly suffer from nutritional deficien